When I listened to @bourbonlens interview I knew I had to absolutely copy them. Today we will talk with the brains behind BRAND MYSTICISM, from the marketing mastermind behind mega-viral whiskies made with crab, venison, and beaver castoreum, as well as countless iconic booze labels, comes an irreverent and wide-ranging treatise on building and maintaining a standout brand in business and life: BRAND MYSTICISM, is penned by spirits maverick Steven Grasse(@stevengrasse) in collaboration with celebrated writer Aaron Goldfarb(@aarongoldfarb). Through his work in advertising and marketing on brands like Hendrick's Gin, Sailor Jerry Rum, Narragansett, Guinness, Miller High Life, and more, Grasse is an authority on building an authentic, enduring, and deeply beloved (viral) brands.
EmbellishPod
Brand Mysticism and Dunce Whisky
Brand Mysticism and Dunce Whisky
EmbellishPod
Let’s explore the stories around products, places and people that make them inherently interesting. Stories full of drama or passion. Stories filled with history. New stories. True stories. Less than true stories. We’ll mostly talk about bourbon and whiskey….but who knows what else might draw our attention.
Let’s explore the stories around products, places and people that make them inherently interesting. Stories full of drama or passion. Stories filled with history. New stories. True stories. Less than true stories. We’ll mostly talk about bourbon and whiskey….but who knows what else might draw our attention.
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John Hughes
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