EmbellishPod
Let’s explore the stories around products, places and people that make them inherently interesting. Stories full of drama or passion. Stories filled with history. New stories. True stories. Less than true stories. We’ll mostly talk about bourbon and whiskey….but who knows what else might draw our attention.
Episodes

Monday Feb 19, 2024
Monday Feb 19, 2024
In this episode, I had the pleasure of interviewing David Mark Young, the owner and master blender of Golden Sheaf Whiskey Company. We delved into his varied past, including his military background and his journey to becoming a whiskey brand owner.
David shared his passion for whiskey and how it evolved from a hobby to a full-blown obsession. He discussed the allure of the whiskey lifestyle and his love for the history and backstories behind different brands.
We also explored the concept of blending in the American whiskey market. David explained how blending has traditionally had a negative connotation, but he and other whiskey enthusiasts are working to change that perception. He emphasized the importance of creating unique and innovative blends that cater to different tastes and preferences.
David touched on the challenges of being a startup in the whiskey industry, including the financial constraints and the need for constant creativity and problem-solving. He shared his excitement for the future of Golden Chief and his plans to continue experimenting with different finishes and expressions.
Overall, this episode provided a fascinating insight into the world of whiskey blending and the journey of reviving a historic brand. David's passion and dedication to his craft were evident throughout the conversation, making it an engaging and informative listen for whiskey enthusiasts and novices alike.
Golden Sheaf Whiskey
Website: GoldenSheafWhiskey.com
Social Media:
Facebook: www.facebook.com/GoldenSheafWhiskey
Twitter: www.twitter.com/GoldenSheafWhiskey
Instagram: www.instagram.com/GoldenSheafWhiskey
LinkedIn: www.linkedin.com/company/goldensheafwhiskey

Monday Feb 12, 2024
Monday Feb 12, 2024
In this episode of the Embellish podcast, we had the pleasure of sitting down with Jesse Parker, the master blender and one of the founders of Doc Swinson's. Jesse shared his journey into the world of whiskey blending, the challenges of creating unique flavor profiles, and the philosophy behind Doc Swinson's approach to whiskey.
Jesse recounted the origins of Doc Swinson's, which started as a pet project within Distillers Way. The team's passion for brown spirits and their encounters with various distilleries led them to buy older stocks of whiskey and experiment with their own brand. Doc Swinson's was born out of a desire to create a signature whiskey that was both entertaining and reflective of their love for the craft.
Jesse delved into the intricacies of blending and maturation, emphasizing that their focus is not on distillation but on creating unique blends and finishes. He explained that a significant portion of their production is sourced from M.G.P.I., with whom they've had a symbiotic relationship since 2015. Jesse's passion for barrels and his extensive collection from around the world play a crucial role in the finishing process, which sets Doc Swinson's apart in the market.
We discussed the difficulties of naming whiskey releases, a task Jesse finds particularly challenging. He also touched on the importance of transparency in their brand, sharing as much information as possible about their blending and processing methods.
Looking ahead, Jesse teased some of the exciting new releases planned for the year, including multi-cask finishes and unique expressions like a rye whiskey finished in rum and tawny port casks. He also mentioned the arrival of rare casks, such as 23-plus-year-old Pinot de Charente casks, which promise to bring new dimensions to their future blends.https://www.docswhiskey.com/https://www.instagram.com/docswinsonswhiskey/https://www.facebook.com/DocSwinsonsBourbonhttps://www.youtube.com/channel/UCkx_asWXpaofVsDRNscv7Zg

Monday Feb 05, 2024
Monday Feb 05, 2024
In this episode, I had the pleasure of interviewing Cody Turner from Casey Jones Distillery, located in western Kentucky. We delved into the history and ethos of the brand, as well as their unique approach to crafting bourbon.
Cody shared the fascinating story of Casey Jones, the namesake of the distillery, who was a still builder during Prohibition. Casey's claim to fame was his ability to create unique square pot stills, which eventually led to his arrest. However, the federal government later commissioned him to build a still for the Land Between the Lakes area.
We discussed the different expressions offered by Casey Jones Distillery, including their moonshine, barrel cut bourbons, and their upcoming releases. Cody highlighted their commitment to transparency, with detailed information about mash bills and barrel aging on their labels.
We also explored the growing trends in the bourbon industry, such as blending, transparent sourcing, and finishing casks. Cody emphasized that Casey Jones Distillery is well-positioned to excel in the finishing category, with their barrel cut product serving as a versatile tool for creating unique and flavorful expressions.
Lastly, we discussed the various experiences offered at the distillery, including tours and tastings, as well as their upcoming special events and releases. Cody invited listeners to join their email newsletter and follow them on social media for updates on these exciting offerings.
https://www.caseyjonesdistillery.com/https://www.facebook.com/caseyjonesdistilleryhttps://www.instagram.com/caseyjonesdistillery/https://www.youtube.com/c/caseyjonesdistilleryhttps://www.tiktok.com/@caseyjonesdistilleryhttps://twitter.com/CaseysCut

Monday Jan 29, 2024
Monday Jan 29, 2024
In this episode I am joined by Macaulay Minton, the master blender, chief alchemist, and president of Dark Arts Whiskey House.
Macaulay shares his journey in the whiskey industry, starting from his days studying brewing and distillation in college to his various roles at a distillery. He emphasizes the importance of blending and the role of the master blender in creating exceptional whiskey.
Macaulay also discusses the concept behind Dark Arts Whiskey House, which honors the process of alchemy and aims to transform ordinary whiskey into liquid gold. He talks about his approach to finishing barrels, including Pinot Noir and Armagnac, and the unique flavors they bring to the whiskey.
We also touch on the upcoming releases and the innovative projects Dark Arts Whiskey House is working on.
https://www.darkartswhiskey.com/http://instagram.com/darkartswhiskeyhttps://www.instagram.com/thebourbonswami/

Tuesday Jan 23, 2024
Tuesday Jan 23, 2024
In this episode I share my recommendations and highlights from the whiskey world for the year 2024. Discussing the growing trend of creating top drink lists and worst drink lists, expressing my dislike for these types of rankings. Instead, I offer suggestions and brands to watch out for in the coming year.
I recommend attending whiskey events and meetups to broaden one's palate and understanding of the marketplace. I also mention the Kentucky Bourbon Festival as a must-visit event in September 2024. There are also subscription services to try a variety of selected whiskeys from different brands.
Individual taste preferences reign supreme and I encourage listeners to explore different brands and offerings. I caution against getting caught up in age statements, non-distilling producers, and craft labels, focusing instead on whether you personally enjoy the whiskey.
I then share my own tasting experiences from 2023, categorizing the whiskeys based on their scores in different categories. I highlight brands that stood out in each category, including Frank August, Barrel, Wilderness Trail, Old Line Spirits, New Riff, and more.
I also discusses the divisive nature of Amburana finishes and recommend paying attention to brands like Barrell Craft Spirits, Dark Arts, and Fortuna. I briefly mention the Elijah Craig barrel proof releases and Booker's releases as must-try whiskeys for bourbon enthusiasts.
Last but certainly not least the rise of American single malts and recommending paying attention to brands like Old Line Spirits and New Riff. They also mention the success of smoked whiskeys and recommend trying offerings from Spirits of French Lick and Santa Fe Spirits.

Friday Jan 19, 2024
Friday Jan 19, 2024
In this episode of the EmbellishPod, I had the pleasure of speaking with Smokehead, a Scotch whisky company. Smokehead is an Islay single malt that prides itself on being rebellious and innovative.
Iain, the brand director, explained that Smokehead is all about intelligent rebellion and turning tradition on its head. They aim to open up whisky to a wider audience by offering a unique and bold experience.
Elliot, a glass sculptor, joined the conversation to discuss his collaboration with Smokehead in designing a new whisky glass called the Smoke Mask. Elliot's artistic background and rebellious mindset made him the perfect partner for this project. He shared his creative process and the challenges he faced in designing a glass that would enhance the sensory experience of drinking Smokehead whisky.
We also delved into the characteristics of Smokehead whisky itself. Iain described it as a smoky, peaty Islay whisky with a touch of sweetness. He emphasized that Smokehead is not just for connoisseurs, but for anyone who enjoys a bold and unique whisky experience. We discussed the different variations of Smokehead, including the original, high voltage, and tequila finishes, and how they cater to different preferences and cocktail creations.
Throughout the episode, we explored the concept of rethinking drinking and breaking the rules when it comes to enjoying whisky.
🔗 Links: https://www.smokehead.com/ https://www.instagram.com/smokeheadwhisky/ https://www.facebook.com/smokeheadwhisky https://www.youtube.com/@smokeheadwhisky1350

Wednesday Jan 10, 2024
Wednesday Jan 10, 2024
In this episode, I interviews Jim from Liberty Pole Spirits, a family-owned craft whiskey distillery in Pennsylvania. Jim discusses how Liberty Pole started as a hobby distillery, with him operating a 15-gallon backyard copper still. His two sons, who were science kids, joined him in the hobby. When Jim was winding down his career and not enjoying it anymore, he saw the rise of craft distilling and convinced his wife to start a distillery as a part-time operation. Eventually, his sons left their engineering careers to join the family business.
We discuss the significance of the Whiskey Rebellion in American history and the potential for a musical about it. We also talk about Liberty Pole's focus on pot-distilled whiskey and their recent expansion, including the construction of a rickhouse with a 3,600 barrel capacity.
Jim shares that Liberty Pole produces a variety of whiskeys, including bourbon, rye, corn whiskey, and peated bourbon and rye. They use a unique mash bill for their bourbon, incorporating bloody butcher corn, a non-GMO heirloom varietal. They also experiment with different finishes, such as rum and sherry barrels.
The conversation shifts to the distillery's cocktail program, which has been instrumental in gaining fans and ambassadors for their whiskey. Jim emphasizes the importance of offering a unique experience to visitors, including tours, tastings, and a themed tasting room cocktail bar.
🔗 Links:
https://www.libertypolespirits.com/https://www.instagram.com/libertypolespirits/https://www.facebook.com/Libertypolespirits/https://twitter.com/LibPoleSpiritshttps://www.youtube.com/@libertypolespirits8694

Wednesday Jan 03, 2024
Wednesday Jan 03, 2024
I had the pleasure of sitting down with Bill Straub from Four Gate Whiskey, a company that's been shaking up the American whiskey scene with their innovative barrel finishing techniques.
Bill gave us a deep dive into the origins of Four Gate, which started back in 2018 with the idea of bringing a wider spectrum of flavors to American whiskey, much like the variety found in world whiskeys. He explained how their partnership with Kelvin Cooperage, a key player in their whiskey-making process, allows them to experiment with a variety of used barrels from around the world, bringing unique flavors to their products.
We discussed their recent release, the Kelvin 60, which celebrates the 60th anniversary of Kelvin Cooperage. This release is a testament to the close relationship between Four Gate and the cooperage, highlighting the craftsmanship that goes into the barrels that shape the flavor of their whiskey.
Bill also touched on the challenges and considerations of running a whiskey brand that's both a critic and a producer. He shared his journey from a financial/data analyst to a whiskey brand owner, and how his passion for bourbon and writing led him to create Modern Thirst, a website that eventually paved the way for Four Gate.
Looking ahead, Bill shared some exciting news about their upcoming releases for 2024, including a triple oak whiskey and a rum-finished bourbon called Dearborn Pirates. He also mentioned their plans for a Madeira finish, something he's been eager to explore.
For those interested in the business side of things, Bill provided insights into their liquid strategy and how they project their growth and roadmap for the future. He emphasized the importance of not overcooking their whiskey with the finishing process, ensuring that the original spirit's character shines through.
Lastly, we discussed the current state of the whiskey market, the trend of barrel finishing, and how Four Gate is navigating the crowded space with their unique offerings.
It was an enlightening conversation with Bill, full of insights into the craft of whiskey making and the business acumen required to run a successful brand in today's market. If you're a whiskey enthusiast or just curious about the industry, this episode is a must-listen. Don't forget to check out Four Gate Whiskey's latest releases and keep an eye out for their future innovations.

Tuesday Dec 26, 2023
Tuesday Dec 26, 2023
In this episode of the EmbellishPod, the I welcome Nick Taylor from Found North to discuss their unique approach to making Canadian whiskey.
Found North is a group of American guys who are taking advantage of the blending freedom in Canadian whisky to create a style that is more suited to the American market. They focus on bigger flavors, more wood, cast strength, and no additives.
We discuss the challenges and opportunities of working with Canadian whisky, including the ability to age the whiskey for longer periods without it becoming over-oaked. We also touch on the difference between grain ratio and mash bill in Canadian whisky, and how it allows for more flexibility in flavor creation.
We also talk about the changing perception of Canadian whisky in the US market and the growing interest in rye whisky. We discuss the importance of consumer openness to trying new flavors and the role of smaller brands in expanding the whisky palate.
I also touch on the importance of storytelling and context in the whisky world. Overall, the episode provides an interesting insight into the world of Canadian whiskey and the unique approach of Found North.
🔗 Links: https://www.foundnorthwhisky.com/ https://www.instagram.com/foundnorthwhisky/ https://www.facebook.com/foundnorthwhisky
🎧 Listen to the full episode to get an insider's look at the craft of whiskey making, the importance of barrel selection, and the future of the whiskey industry from the perspective of a brand owner. Don't forget to subscribe for more industry insights!
Enjoyed the episode? Leave us a comment below and let us know your thoughts on barrel finishing and the evolution of the whiskey industry. Cheers! 🥃✨ Remember to like, share, and subscribe for more whiskey conversations and deep dives into this timeless spirit.

Monday Dec 18, 2023
Monday Dec 18, 2023
Hey folks, in this episode of The Embellish Pod, I had the pleasure of chatting with Lindsey from Barrell Craft Spirits. We covered a lot of ground, discussing the exciting developments happening at Barrell, including the opening of their blending facility and the launch of their new bottom price product, the Foundation series. Lindsey also shared insights into their New Year series and the upcoming release of a Mizunara cask finish bourbon.
We started off by talking about the new facility and Lindsey mentioned the speakeasy area that they have, which sounds like a hidden gem for barrel picks and special tastings. She also mentioned that they are building out a retail store within the facility, where they will offer exclusive batches and special sales.
Next, we delved into the recent recognition that Barrell has received, with their rye batch four and bourbon batch 35 making it onto Fred Minnick's top 100 list. Lindsey expressed her excitement about the recognition and highlighted the unique characteristics of these blends.
We then shifted our focus to the new addition to Barrell's lineup, the Foundation series. Lindsey explained that this is a five-year, 100 proof bourbon that is designed to be more accessible and versatile for both neat sipping and cocktail mixing. She emphasized that despite its age statement, the Foundation bourbon drinks much older and offers a rich and balanced flavor profile.
Moving on, we discussed the New Year series, which features a blend of bourbons from eight different states. Lindsey highlighted the complexity and fruit-forward nature of this blend, which is aged between five and 15 years. She also mentioned that Barrell plans to release two batches and two cask finish bourbons each year, with the upcoming release being a Mizunara cask finish.
We wrapped up the conversation by reflecting on the success of Barrell in the past year and the direction they are heading. Lindsey expressed her satisfaction with the growth and maturity of the brand, as well as their commitment to transparency and innovation.
Overall, it was a fantastic conversation with Lindsey, and I'm excited to see what the future holds for Barrell Craft Spirits. Make sure to check out their new releases and keep an eye out for their upcoming projects. Cheers!
🔗 Links:
https://www.barrellbourbon.com/http://www.facebook.com/barrellbourbonhttp://instagram.com/barrellbourbonhttps://www.youtube.com/c/barrellbourbonhttps://www.linkedin.com/company/barrell-craft-spirits
🎧 Listen to the full episode to get an insider's look at the craft of whiskey making, the importance of barrel selection, and the future of the whiskey industry from the perspective of a brand owner. Don't forget to subscribe for more industry insights!
Enjoyed the episode? Leave us a comment below and let us know your thoughts on barrel finishing and the evolution of the whiskey industry. Cheers! 🥃✨ Remember to like, share, and subscribe for more whiskey conversations and deep dives into this timeless spirit.