EmbellishPod
Let’s explore the stories around products, places and people that make them inherently interesting. Stories full of drama or passion. Stories filled with history. New stories. True stories. Less than true stories. We’ll mostly talk about bourbon and whiskey….but who knows what else might draw our attention.
Episodes

Friday Dec 06, 2024
Friday Dec 06, 2024
In this episode of EmbellishPod, I had the pleasure of welcoming Josh and Jason from Single Cask Nation, a pioneering independent bottler in the whiskey industry. We dove deep into the fascinating world of independent bottling, exploring its significance in the whiskey landscape, particularly in the United States, where it is still a relatively novel concept.
We kicked off the conversation with an introduction to Single Cask Nation, where Josh and Jason shared their journey from whiskey enthusiasts to independent bottlers. They recounted how their passion for whiskey led them to champion lesser-known distilleries and how they aim to highlight unique expressions of whiskey that might otherwise go unnoticed.
Jason took us through his personal journey into whiskey, starting from his university days in Aberdeen, where he discovered the joys of single malts. He reminisced about his early experiences and how they shaped his love for whiskey. Josh, on the other hand, shared a compelling story about his transition from being straight edge to discovering the rich flavors of whiskey, particularly through his first encounter with Lagavulin 16. This moment sparked his deep dive into the world of whiskey, showcasing how flavors can evoke powerful memories and emotions.
As we continued our discussion, we touched on the challenges of selecting casks for bottling. Jason explained their meticulous selection process, emphasizing the importance of texture and the connection between the nose and palate. They shared insights into how they taste through numerous casks, often experiencing minimal disagreement due to their shared passion and understanding of quality whiskey.
We also explored the evolution of their brand and the role of social media in building a community around Single Cask Nation. Josh highlighted the positive atmosphere in their Facebook group, where members engage in supportive discussions about whiskey, share experiences, and connect with one another. This sense of community has been crucial in maintaining authenticity and trust with their audience.
Towards the end of the episode, we discussed the balance between education and production, as they navigate their roles as both educators and independent bottlers. They emphasized their commitment to transparency and authenticity, ensuring that their recommendations and products reflect their genuine passion for whiskey.
Overall, this episode was a rich exploration of the independent bottling world, filled with personal anecdotes, insights into the whiskey selection process, and a celebration of the community that surrounds this beloved spirit. I hope you enjoy listening to it as much as I enjoyed having this enlightening conversation with Josh and Jason from Single Cask Nation.
00:00:00 - Introduction to EmbellishPod00:00:47 - Meet the Guests: Single Cask Nation00:01:06 - What is Single Cask Nation?00:02:54 - Jason's Journey into Whisky00:05:48 - Josh's Unique Introduction to Whisky00:07:01 - The Nostalgia of Whisky00:10:02 - Musical Background: Josh's Passion for Bass00:11:41 - Jason's Love for Pool00:12:51 - Daily Drinkers: What They Enjoy00:15:15 - Exploring Independent Bottling00:21:02 - Selection Process for Casks00:25:51 - Disagreements in Selection00:29:07 - Challenges of Independent Bottling in the U.S.00:34:54 - Maintaining Authenticity and Trust00:40:02 - The Role of Social Media00:42:04 - Community Building through Social Media00:49:36 - Final Thoughts on Social Media

Friday Nov 29, 2024
Friday Nov 29, 2024
Welcome to another episode of The Embellish Pod! 🎙️ I'm your host, John Hughes, and today we're exploring the fascinating world of cigar tobacco. From ancient Mayan rituals to modern cigar craftsmanship, this episode covers it all. Whether you're a seasoned aficionado or just curious about cigars, you'll find something intriguing in this deep dive.
In This Episode:
History of Tobacco: Discover how the Mayans first cultivated tobacco and its sacred significance.
European Introduction: Learn about Columbus's encounter with tobacco and its journey to Europe.
Cigar Tobacco Cultivation: Understand the meticulous process of growing and curing tobacco, from seed to leaf.
Global Growing Regions: Explore the unique characteristics of tobacco from Cuba, the Dominican Republic, Nicaragua, Ecuador, and more.
Types of Tobacco: Get to know the different types of tobacco leaves used in premium cigars, including wrappers, binders, and fillers.
Cigar Culture: Delve into the rich history and evolving culture of cigar smoking, from European nobility to modern-day enthusiasts.
Impact of the Cuban Embargo: Uncover how the 1962 embargo transformed the cigar industry and led to innovations in tobacco cultivation and cigar blending.
Connect with Us:
Website: www.embellishpod.com
Email: embellishpod@gmail.com
Instagram: @embellishpod
TikTok: @embellishpod
YouTube: Embellish Pod Channel
Don't Forget:
Subscribe: Hit that subscribe button to stay updated on future episodes.
Leave a Review: Your feedback helps the show grow and reach other enthusiasts.
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Thanks for tuning in! Cheers and happy smoking! 🚬✨
#Cigars #Tobacco #CigarCulture #CigarHistory #CubanCigars #PremiumCigars #CigarAficionado #EmbellishPod #Podcast #JohnHughes

Friday Nov 22, 2024
Friday Nov 22, 2024
Welcome to another episode of The Embellish Pod! I'm your host, John Hughes, and today we're diving deep into the rich and fascinating world of Armagnac. Whether you're a seasoned spirits enthusiast or just curious about this historic French brandy, this episode has something for you.
In this episode, we cover:
The history of Armagnac, from its medicinal beginnings in the 15th century to its modern-day revival.
The unique production process that sets Armagnac apart from other spirits, including its single distillation in an Alambic Armagnac still.
The different classifications of Armagnac, from VS to XO and beyond.
The regulations that ensure the authenticity and quality of Armagnac.
Notable Armagnac producers and brands making waves in the industry today.
The role of independent bottlers in the Armagnac market.
Why bourbon lovers might find Armagnac intriguing and worth exploring.
If you enjoyed this deep dive into the world of Armagnac, please leave a review and let us know your thoughts. Your feedback helps the show grow and reach more spirits enthusiasts.
Subscribe and Follow Us:
YouTube:The Embellish Pod
Instagram:@embellishpod
TikTok:@embellishpod
Website:www.embellishpod.com
Contact Us:
Email: embellishpod@gmail.com
Thanks for tuning in, and until next time, cheers and happy sipping! 🍷
#Armagnac #Spirits #Brandy #FrenchBrandy #Bourbon #CraftSpirits #TheEmbellishPod #JohnHughes #Podcast #History #Distillation #AOC #Craftsmanship #IndependentBottlers #Sustainability #Cocktails #Terroir

Friday Nov 15, 2024
Friday Nov 15, 2024
Welcome to another episode of The Embellished Pod! 🌾🥃 Join host John Hughes as we embark on an epic journey through time and across continents to uncover the fascinating story of rice whiskey in America. From the ancient traditions of Asia to modern innovations in Louisiana, this episode dives deep into the unique world of rice whiskey.
In This Episode:
Historical Context: Learn about the origins of rice whiskey, tracing back to ancient China, Japan, Korea, and Southeast Asia.
Technical Insights: Discover the science behind rice whiskey production, including the challenges and opportunities presented by rice as a grain.
American Innovation: Explore how J.T. Mellick Distillers in Louisiana, led by Mike Frugier, is revolutionizing American whiskey by using rice.
Agricultural Heritage: Understand the complex history of rice cultivation in America, including the contributions and exploitation of enslaved Africans.
Modern Practices: Get a glimpse into the current state of rice farming in the U.S., from Arkansas to California, and how climate twins influence agricultural practices.
Sustainability Efforts: Learn about the environmental challenges and innovative solutions in rice farming and whiskey production.
Future Prospects: Hear about the exciting future of rice whiskey, including new fermentation techniques, grain bills, and distillation technologies.
Whether you're a whiskey enthusiast, a history buff, or someone interested in agricultural innovation, this episode has something for you. Don't miss out on this deep dive into the world of rice whiskey!
Listen Now: [Link to Podcast Episode]
Follow Us:
Instagram:@TheEmbellishedPod
Twitter:@TheEmbellishedPod
Facebook:The Embellished Pod
Subscribe for more episodes exploring the intersection of spirits, agriculture, and human innovation!
#RiceWhiskey #AmericanWhiskey #CraftSpirits #AgriculturalHistory #TheEmbellishedPod #JohnHughes #WhiskeyProduction #Sustainability #Innovation #TraditionMeetsInnovation

Tuesday Oct 29, 2024
Tuesday Oct 29, 2024
Welcome, spirits enthusiasts and curious listeners alike! In this episode of The Embellished Pod, your host Jon Huth takes you on an extensive journey into the fascinating world of Amburana wood. 🌳✨
From the lush forests of South America to the rolling hills of Kentucky, discover how Amburana is not just expanding the game but rewriting the rules in the spirits industry. Learn about its unique properties, its impact on spirit making, and its cultural significance in Brazil.
🔍 What You'll Learn:
The scientific history and unique properties of Amburana wood.
How Amburana is grown and the challenges of its cultivation.
The role of Amburana in Brazilian cachaça production.
Innovative uses of Amburana in South American and American whiskey.
The importance of sustainable practices and cultural respect in the use of Amburana.
🌟 Highlights:
The biodiversity of the Caatinga biome, the native home of Amburana.
The agroforestry systems used to cultivate Amburana.
Award-winning Amburana-aged spirits making waves in the global market.
The future of Amburana in the spirits industry and the importance of sustainability.
Don't miss this deep dive into the world of Amburana, a remarkable tree that's transforming the spirits industry. Whether you're a seasoned spirits enthusiast or just curious, this episode is packed with insights and stories that will captivate you.
📌 Subscribe & Follow:
YouTube:Embellished Pod
Instagram:@EmbellishPod
TikTok:@EmbellishPod
Website:www.embellishpod.com
📧 Contact: For any inquiries or if you can't find us on your favorite podcast platform, email us at embellishedpod@gmail.com.
If you enjoyed this episode, please leave a review and comment below. Don't forget to hit the subscribe button and follow us on social media to stay updated with our latest episodes. Thanks for tuning in!
#Amburana #SpiritsIndustry #Cachaca #Whiskey #Sustainability #TheEmbellishedPod #JonHuth #Podcast #SpiritsEnthusiast #BrazilianCulture #Agroforestry

Tuesday Oct 22, 2024
Tuesday Oct 22, 2024
Welcome to another exciting episode of the Embellish Pod! In this episode, we sit down with Jeremy Kasler from CaskX to explore the fascinating world of bourbon barrel investments. 🎙️
Jeremy shares his journey from England to Los Angeles and how he became involved in the unique niche of tangible asset diversification through bourbon barrels. We delve into the intricacies of CaskX, a company that allows accredited investors to invest in new filled barrels of bourbon, manage them, and potentially see significant returns over time.
Key Topics Discussed:
The concept and origins of CaskX
How CaskX operates and the investment process
The growing global demand for bourbon
The emotional and financial dividends of investing in bourbon barrels
The potential risks and insurance measures in place
Future plans for CaskX, including possible expansions into other spirits and wines
Whether you're a bourbon enthusiast, an investor looking for unique opportunities, or just curious about the behind-the-scenes of the bourbon industry, this episode is packed with valuable insights.
Timestamps:00:00 - Introduction00:13 - Welcome and housekeeping00:44 - Introducing Jeremy Kasler from CaskX01:16 - Jeremy's background and journey02:35 - What is CaskX?04:18 - Investment details and aging process06:09 - The origins of CaskX08:18 - How to become an investor10:50 - Purchasing barrels and managing investments14:29 - Global demand and market dynamics20:21 - Impact of tariffs on bourbon exports24:49 - Identifying distillery partners28:38 - Minimum investment requirements31:42 - Managing and tracking barrel inventory33:07 - VIP tours and tasting opportunities35:12 - Emotional and financial dividends37:16 - Future plans and potential expansions42:03 - Insurance and risk management44:53 - Exploring other spirits and wines47:59 - Connecting investors with end products49:58 - Creative ideas for investor perks
Connect with CaskX:
Website: www.caskx.comEmail: sales@caskx.com
Follow Embellish Pod:Instagram: @embellishpodTikTok: @embellishpodWebsite: www.embellishpod.com
Don't forget to like, comment, and subscribe for more episodes! Hit the notification bell so you never miss an update. If you enjoyed this episode, share it with your friends and fellow bourbon lovers. Cheers! 🥃
#Bourbon #Investing #CaskX #WhiskeyInvestment #BourbonBarrels #TangibleAssets #EmbellishPod #Podcast #JeremyKessler #BourbonBoom #Whiskey #InvestmentOpportunities

Tuesday Oct 15, 2024
Tuesday Oct 15, 2024
Welcome to this episode of EmbellishPod, where we delve into the intriguing history of light whiskey in America! Join us as we uncover the fascinating journey of this unique spirit, from its ambitious beginnings in the late 1960s to its unexpected afterlife in today's whiskey landscape.
In this episode, we explore:
The cultural shifts in American drinking habits during the post-World War II era.
The rise of vodka and its impact on traditional whiskey consumption.
The introduction of light whiskey as a response to changing consumer preferences.
The challenges light whiskey faced in gaining market acceptance.
The surprising revival of light whiskey in the 2000s, including ultra-aged releases and craft distilling innovations.
Whether you're a whiskey aficionado or just curious about the world of spirits, this episode offers a unique perspective on how light whiskey has evolved and found its niche in the modern marketplace.
Don't forget to subscribe to EmbellishPod for more captivating stories from the world of spirits!
Links:
Website: www.embellishpod.com
Instagram: @embellishpod
TikTok: @embellishpod
Leave a comment, hit the like button, and share your thoughts on light whiskey!

Tuesday Oct 08, 2024
Tuesday Oct 08, 2024
Welcome to the Embellished Podcast! In this episode, host John takes you on a captivating journey through the rich and complex history of Japanese whiskey. From its humble beginnings in the 1920s to its current status as a globally revered spirit, we explore the cultural and historical contexts that shaped this unique beverage.
Discover the influence of the Meiji period, the pioneering efforts of Shinjiro Torii and Masataka Takatsuru, and the evolution of whiskey consumption in Japan. We'll also highlight some of the most innovative distilleries currently shaping the Japanese whiskey market, including Nikka, Kaio, Ohishi, Fukano, and Hakata.
As we delve into the challenges faced by the industry during the economic downturn of the late 1980s and 1990s, we’ll celebrate the remarkable renaissance that followed, leading to international acclaim for Japanese whiskeys.
Join us as we discuss current trends, the future of Japanese whiskey, and the importance of sustainability and transparency in the industry. Whether you're a long-time fan or new to the world of Japanese whiskey, there's something for everyone in this episode!
Don't forget to subscribe to the Embellished Podcast for more fascinating explorations of spirits from around the globe. Follow us on social media at @embellishpod on Instagram and TikTok, and visit our website at www.embellishpod.com for more details and links.
Cheers! 🥃

Tuesday Oct 01, 2024
Tuesday Oct 01, 2024
Join us in this episode of the Embellish Pod as we embark on a fascinating journey through the evolution of whiskey in India! From ancient fermented rice beverages to world-class single malts, we explore how India has emerged as a significant player in the global whiskey scene.
In this episode, we delve into:
The historical roots of fermentation in ancient India, including traditional drinks like sura, Zutho, Apong, and Lugadi.
The impact of colonialism on India's drinking culture and the rise of Indian-made foreign liquor (IMFL).
The pioneering efforts of distilleries like Amrut and Rampur in creating premium single malts.
The unique characteristics of Indian whiskey, including the use of six-row barley and the influence of India's climate on maturation.
The challenges faced by Indian whiskey producers in the domestic and international markets.
Whether you're a whiskey enthusiast or just curious about the rich tapestry of Indian spirits, this episode is packed with insights and stories that bridge tradition and innovation.
Don't forget to subscribe to the Embellish Pod for more episodes exploring cultures and traditions from around the globe!
Links:
Website: www.embellishpod.com
Instagram: @embellishpod
TikTok: @embellishpod
If you enjoyed this episode, please leave a review and share your thoughts in the comments! Cheers!

Wednesday Aug 21, 2024
Wednesday Aug 21, 2024
Welcome to another exciting episode of the Embellish Pod! In this episode, we dive deep into the world of bourbon with our special guest, Cordell, who joins us on behalf of the Kentucky Bourbon Festival. Cordell has an extensive background in the bourbon industry, having worked with renowned brands like Maker's Mark, Southern Comfort, Jack Daniels, Woodford Reserve, Kentucky Peerless, and now Eastern Light.
In this episode, we discuss:
Cordell's journey in the bourbon industry and his various roles. The history and evolution of the Kentucky Bourbon Festival. The unique experiences and offerings at this year's festival. The impact of bourbon tourism on Kentucky's economy. Exciting new features like the double-decker tent and the People's Choice Award. The importance of digital marketing in promoting the festival. Insights into the future of the festival and the bourbon industry.
Whether you're a bourbon enthusiast or just curious about the festival, this episode is packed with valuable information and insights. Don't forget to hit the subscribe button and follow us on Instagram and TikTok at @embellishpod for more updates!
Links:
Email: embellishpod@gmail.comWebsite: www.embellishpod.comInstagram: @embellishpodTikTok: @embellishpodKentucky Bourbon Festival: www.kybourbonfestival.com
Timestamps:
00:00:00 - Introduction00:01:56 - Cordell's Background in the Bourbon Industry00:05:19 - Cordell's Role in the Kentucky Bourbon Festival00:09:59 - Ticket Sales and Attendance Growth00:14:39 - Expansion and New Features at the Festival00:20:49 - Unique Expressions and Offerings00:29:58 - Educational Opportunities at the Festival00:33:23 - Evolution of the Kentucky Bourbon Festival00:38:02 - Planning and Logistics00:44:21 - Transportation and Shuttle Services
Don't forget to like, comment, and subscribe for more episodes!Welcome to another exciting episode of the Embellish Pod!