EmbellishPod

Welcome to another exciting episode of the EmbellishPod! In this episode, we sit down with Anna and Wendelin, the dynamic cousin duo behind Lodestar Whiskey. Join us as we dive into their fascinating journey from the entertainment industry to the world of whiskey, driven by a shared passion and a desire to create something truly unique.
In This Episode:
Introduction to Lodestar Whiskey and its innovative blend of high rye bourbon and American single malt.
Anna and Wendelin's background in entertainment and how it influenced their pivot to the whiskey industry.
The importance of authenticity and community in building the Lodestar brand.
Challenges and triumphs of launching a new whiskey brand in the competitive LA market.
Insights into their unique approach to blending and maintaining flavor consistency.
Future plans for limited edition releases and expanding into new markets.
Key Takeaways:
The story behind Lodestar Whiskey's creation and its mission to be inclusive and approachable.
How the pandemic served as a catalyst for Anna and Wendelin's career change.
The significance of not "pinkwashing" their brand and appealing to a broad audience.
The role of community events and authentic relationships in their marketing strategy.
The meticulous process of blending and the excitement of discovering unique barrels.
Connect with Lodestar Whiskey:
Website: https://www.lodestarwhiskey.com/
Instagram: @lodestarwhiskey
Listen to the Podcast:
Available on all major podcast platforms. If you can't find us, let us know!
Don't forget to like, comment, and subscribe for more insightful episodes. Cheers to exploring the world of whiskey with Lodestar!
#Whiskey #LodestarWhiskey #Podcast #EmbellishPod #WhiskeyLovers #Authenticity #Community #BlendingWhiskey #WomenInWhiskey #Entrepreneurship #PandemicPivot #WhiskeyCommunity

Welcome to another exciting episode of EmbellishPod! 🎙️ In this episode, we dive deep into the world of whiskey with Connor Gilbert, co-founder of McTavish Spirits. Connor shares his unique journey from podcasting to launching a whiskey brand alongside actor Graham McTavish.
🔔 Don't forget to subscribe and hit the bell icon to stay updated with our latest episodes!
In This Episode:
Introduction to Connor Gilbert and McTavish Spirits (00:00:00)The inception of McTavish Spirits and the transition from podcasting (00:00:32)The importance of honesty, integrity, transparency, and hard work in building a brand (00:07:17)Challenges and decisions in the whiskey business (00:10:35)The unique approach to flavor profiles and product development (00:19:07)The story behind the War Chief and Legacy series (00:37:42)
Key Highlights:
Connor's background and how he met Graham McTavish
The philosophy and core values of McTavish Spirits
The process of creating and launching their first products
Insights into the whiskey industry and the role of authenticity
Follow McTavish Spirits:Website: https://mctavishspirits.com/Instagram: https://www.instagram.com/mctavishspirits/TikTok: https://www.tiktok.com/@mctavishspirits
Connect with Us:
Email: embellishpod@gmail.com
If you enjoyed this episode, please give it a thumbs up, leave a comment, and share it with your friends. Your support helps us bring more amazing content to you!
#Whiskey #Podcast #McTavishSpirits #ConnorGilbert #GrahamMcTavish #WhiskeyLovers #Bourbon #WhiskeyCommunity #EmbellishPod

Welcome to another exciting episode of the EmbellishPod! In this episode, we are joined by Kenny Coleman from Bourbon Pursuit, one of the biggest whiskey podcasts in existence. Kenny shares his journey from starting the podcast in 2015 to launching their own whiskey brand, Pursuit Spirits, in 2018.
We dive deep into the world of whiskey podcasting, brand building, and the challenges of starting a whiskey brand. Kenny also gives us a sneak peek into their upcoming downtown Louisville location and the strategic decisions behind their product lines.
Timestamps:00:00 - Introduction00:21 - Guest Introduction: Kenny Coleman01:12 - Kenny's Background and Bourbon Pursuit Origins02:17 - Starting the Pursuit Spirits Brand05:03 - The Evolution of Bourbon Pursuit08:09 - The Role of Technology in Bourbon13:02 - Financial Strategies and Brand Growth17:53 - Opening a Downtown Louisville Location23:43 - Challenges with the Three-Tier System28:41 - Maintaining Flavor Profiles and Experimentation33:36 - Leveraging Podcast Insights for Brand Strategy37:06 - New Product Lines and Future Plans
Connect with EmbellishPod:
Email: embellishpod@gmail.com
Instagram:@embellishpod
TikTok:@embellishpod
Website:www.embellishpod.com
Connect with Kenny Coleman:
Bourbon Pursuit Podcast: https://bourbonpursuit.com/
Pursuit Spirits: https://pursuitspirits.com/
Don't forget to like, comment, and subscribe for more insightful episodes! If you enjoyed this episode, share it with your friends and fellow whiskey enthusiasts. Cheers! 🥃
#BourbonPursuit #WhiskeyPodcast #EmbellishPod #KennyColeman #PursuitSpirits #Bourbon #Whiskey #Podcast #BrandBuilding #LouisvilleBourbon #WhiskeyRow

In this episode, we are joined by George Koutsakis, the innovative mind behind Barrel Global. George shares his fascinating journey from managing a Brewdog bar in Tokyo to becoming a prominent figure in the whiskey industry. With a unique background that spans across Greece, Scotland, Japan, and now Mexico, George brings a wealth of knowledge and experience to the table.
What You'll Learn in This Episode:
George's Background: Discover how George's love for anime led him to Japan and eventually into the world of whiskey.
Writing and Whiskey: Learn about George's transition from writing for prestigious publications like Forbes and Food & Wine to creating his own whiskey brand, Coach Built.
Barrel Global: Understand the innovative approach of Barrel Global, which makes barrel ownership accessible to the average consumer and supports small distilleries.
Business Insights: Gain insights into the challenges and successes George faced while building his brands, and how his global experiences shaped his business strategies.
Future of Barrel Global: Explore the future plans for Barrel Global, including the launch of a barrel marketplace and expansion into international markets.
Key Highlights:
George's multicultural background and its influence on his business approach.
The importance of having a clear vision and identity for a brand.
How Barrel Global is filling a gap in the market by offering a unique barrel ownership experience.
The role of technology and customer service in overcoming barriers in the whiskey industry.
Connect with Us:
Email: embellishpod@gmail.com
Instagram: @embellishpod
TikTok: @embellishpod
Website: www.embellishpod.com
Don't forget to like, comment, and subscribe for more insightful episodes!
Listen to the full episode now and dive into the world of whiskey with George Koutsakis!
 

Join us for an exciting episode of the Embellish Pod as we dive into the world of Indiana whiskey with Dave McIntyre, co-founder of West Fork Whiskey Company and Old Hamer. In this episode, we explore the journey of West Fork Whiskey, from its humble beginnings to becoming a key player in the craft bourbon scene.
Discover how Dave and his childhood friends turned their passion for bourbon into a thriving business, the unique characteristics that set Indiana whiskey apart from its Kentucky counterparts, and the innovative approaches they take in their distilling process.
We'll also discuss the challenges and triumphs of running a distillery, including the impact of market dynamics, the importance of hospitality, and the exciting new developments at their 30,000 square foot facility in Westfield, Indiana.
Whether you're a whiskey enthusiast or just curious about the craft distilling industry, this episode is packed with insights and stories that you won't want to miss!
Timestamps:
00:00 - Introduction00:42 - Meet Dave McIntyre02:04 - The origins of West Fork Whiskey06:57 - Indiana vs. Kentucky whiskey08:21 - Unique characteristics of Indiana bourbon14:10 - The evolution of West Fork's production20:00 - The impact of market changes30:41 - The new facility and hospitality offerings42:10 - Food and cocktail pairings at West Fork46:07 - Planning your visit to West Fork
Connect with West Fork:
Website: https://www.westforkwhiskey.com/homeFacebook: https://www.facebook.com/WestForkWhiskey/Instagram: http://instagram.com/westforkwhiskeyTiktok: https://www.tiktok.com/@westforkwhiskey
Don't forget to subscribe for more episodes and check out our video content on YouTube! For more information, visit www.embellishpod.com and follow us on Instagram and TikTok @embellishpod.

Join us for an exciting episode of the EmbellishPod as we sit down with the incredible Peggy Noe Stephens, a pioneer in the whiskey industry and the founder of the Bourbon Women Association. With nearly 30 years of experience, Peggy shares her journey from marketing to master tasting and her mission to create a community for female bourbon enthusiasts.
In this episode, we dive into the origins of Bourbon Women, the importance of mentorship, and how Peggy has helped elevate the role of women in the whiskey industry. We also discuss the evolution of the organization, the upcoming SIPosium conference, and the unique experiences that bring women together through their love of bourbon.
Whether you're a seasoned whiskey lover or just starting your journey, this conversation is packed with insights, inspiration, and a few surprises along the way. Don't miss out on Peggy's valuable advice and her passion for creating memorable experiences in the world of bourbon.
Timestamps:
00:00 - Introduction00:41 - Meet Peggy Noe Stephens03:13 - The Birth of Bourbon Women08:41 - The Evolution of Bourbon Women12:07 - Is Bourbon Women Exclusive to Women?15:00 - Member Demographics and Education18:11 - Beyond Tasting: Unique Experiences20:55 - Memorable Moments from SIPosium22:01 - The Impact of Bourbon Women25:24 - Day-to-Day Activities of Bourbon Women29:04 - Virtual Events and Accessibility30:14 - Future of SIPosium Events32:48 - Becoming a Master Taster42:02 - Mentorship and Advice for Women44:08 - Closing Thoughts
Connect with Peggy:
Website: https://bourbonwomen.org/Website: https://peggynoestevens.com/Facebook: https://facebook.com/bourbonwomenInstagram: https://instagram.com/bourbonwomen
Connect with us:
Follow us on Instagram and TikTok: @embellishpodVisit our website: www.embellishpod.comEmail: embellishpod@gmail.com
If you enjoyed this episode, please leave a review and share it with your friends!

Join us for an exciting episode of the EmbellishPod as we dive into the world of craft distilling with Greg from Larrikin Distillery, formerly known as Lawrenceburg Distillery. In this episode, we explore the evolution of Larrikin, the inspiration behind its unique branding, and the fascinating story of Greg's journey from the Australian Navy to the U.S. Navy and ultimately to the bourbon industry.
Discover the meaning behind the name "Larrikin," an Australian slang term that embodies a spirit of maverick entrepreneurship. Greg shares insights into their innovative products, including their acclaimed bottled-in-bond bourbon and the upcoming Australian-style gin, Fat Wombat. We also discuss the challenges and joys of blending whiskey, the importance of using French oak barrels, and the creative process behind their unique finishes, including a cognac-finished rye.
Whether you're a whiskey enthusiast or just curious about the craft distilling process, this episode is packed with engaging stories and valuable insights. Don't forget to subscribe for more episodes and check out our video version on YouTube!
Timestamps:
00:00 - Introduction00:42 - Greg's background and the evolution of Larrikin Distillery04:15 - The meaning of "Larrikin" and its cultural significance08:04 - Influential figures in Australian and American culture10:27 - Future plans for Australian-style products14:54 - The gin culture in Australia vs. the U.S.20:59 - Greg's unique journey through the military to distilling25:06 - The influence of wine on bourbon production30:00 - The art of blending and barrel selection35:04 - Overview of the bottled-in-bond bourbon46:56 - Conclusion and final thoughts
Connect with Larrikin:
Website: https://larrikinbourbon.com/ Instagram: @larrikinbourbonAddress : 1319 Versailles Rd Lawrenceburg, KY 40342
Connect with us:
Email: embellishpod@gmail.comWebsite: www.embellishpod.comInstagram: @embellishpodTikTok: @embellishpod
Enjoy the episode!

Join us in this episode of the Embellish podcast as we dive into the fascinating story of Delta Dirt Distillery with Harvey Williams. Located in the heart of Arkansas, Delta Dirt is not just a distillery; it's a family legacy rooted in agriculture and innovation.
In this episode, Harvey shares the rich history of the Williams family, tracing back to his great-grandfather, Papa Joe, who began farming in the late 1800s. Discover how the family's journey from sharecropping to owning their land led to the creation of unique spirits, including their award-winning Sweet Potato Vodka, Tall Cotton Gin, and the innovative Arkansas Brown whiskey.
We'll explore the challenges and triumphs of transitioning from traditional farming to specialty crops, the importance of community and tourism in Helena, and the exciting future of Delta Dirt Distillery. Harvey also discusses the distillation process, the significance of using local ingredients, and the vision for expanding their product line and visitor experience.
Whether you're a spirits enthusiast or just curious about the intersection of agriculture and distilling, this episode is packed with insights and inspiration. Don't forget to subscribe for more stories from the world of craft distilling!
Links:
Delta Dirt Distillery: https://deltadirtdistillery.com/Delta Dirt Youtube:  ⁨@DeltaDirtDistillery⁩  Delta Dirt Instagram: @deltadirtdistillery 
Follow us on Instagram and TikTok: @embellishpod
Email: embellishpod@gmail.com
Timestamps:00:00 - Introduction00:40 - The Williams Family History01:27 - Transitioning from Sharecropping to Distilling05:24 - Overcoming Barriers in Agriculture07:13 - Tying Family History to Distilling09:20 - Specialty Crop Farming12:31 - The Journey to Starting a Distillery19:15 - The Distillery Experience and Cocktails22:22 - Awards and Recognition27:00 - Future Plans for Delta Dirt Distillery32:06 - Community and Tourism in Helena39:29 - Conclusion
Thank you for tuning in!

Welcome to another exciting episode of the Embellish Podcast! 🎙️ In this episode, we sit down with Dr. Dawn O'Neal, the visionary founder of New Dawn Distilling. Join us as we dive into a fascinating conversation about the intersection of conservation, sustainability, and the art of whiskey making.
Dr. Dawn O'Neal shares her unique journey from a background in conservation ecology to creating a brand that prioritizes environmental responsibility. Learn about New Dawn Distilling's commitment to sustainability, from sourcing local and organic grains to using recycled bottles and well water. Discover how Dr. O'Neal's passion for the environment shapes every aspect of her whiskey production process.
In this episode, you'll hear about:
The inspiration behind New Dawn Distilling
The importance of sustainability in the whiskey industry
Dr. O'Neal's personal journey and background in conservation
The unique flavor profiles of New Dawn's six-year-old New York bourbon and ten-year weeded whiskey
The role of community and environmental justice in New Dawn's mission
The creative process behind developing new whiskey blends
Whether you're a whiskey enthusiast, a sustainability advocate, or simply curious about the world of craft distilling, this episode is packed with insights and inspiration.
🔗 Connect with Embellish Podcast:
Website: www.embellishpod.com
Instagram: @embellishpod
TikTok: @embellishpod
Email: embellishpod@gmail.com
🔗 Connect with New Dawn Distilling:
Website: https://www.newdawndistilling.com/
Instagram: @newdawndistilling
Don't forget to like, comment, and subscribe for more episodes of the Embellish Podcast! Hit the notification bell so you never miss an update. If you enjoyed this episode, please share it with your friends and fellow whiskey lovers. Cheers! 🥃
#EmbellishPodcast #NewDawnDistilling #SustainableWhiskey #CraftDistilling #WhiskeyLovers #Conservation #Sustainability #WhiskeyCommunity #PodcastEpisode

Welcome to another exciting episode of the Embellish Podcast! 🎙️ In this episode, we sit down with Michael Frazier, the founder of Reverence Bourbon, based out of Nashville, Tennessee. Michael shares his incredible journey from being a firefighter to launching a successful bourbon brand that pays homage to his personal story and Tennessee roots.
Timestamps:00:00 - Introduction00:40 - Meet Michael Frazier and Reverence Bourbon01:13 - Michael's Background and Journey02:09 - The Birth of Reverence Bourbon05:04 - Balancing Firefighting and Entrepreneurship09:05 - The Challenges of Launching During the Pandemic12:16 - Why Nashville?15:10 - The Impact of Tennessee State University20:03 - The Role of Guidance Whiskey24:03 - The Memphis Hustle in Nashville25:55 - Working with Nashville Craft Distiller32:22 - Future Plans for Reverence Bourbon35:03 - Creating Unique Bourbon Batches39:04 - Expanding into Cigar Lounges43:11 - Regal Experiences Group and Pssita Fest46:14 - Where to Find Reverence Bourbon in Nashville
Key Highlights:
Michael's transition from a career in firefighting to becoming a bourbon entrepreneur.
The inspiration behind Reverence Bourbon and its deep connection to Michael's personal story.
The challenges and triumphs of launching a brand during the COVID-19 pandemic.
The importance of community and local support in Nashville.
The unique flavor profile and exclusivity of Reverence Bourbon.
Exciting future plans, including expanding into cigar lounges and creating unique bourbon experiences.
Connect with Michael Frazier and Reverence Bourbon:
Website: https://reverenceenterprises.com/
Instagram: @reverencebourbon
Follow Embellish Podcast:
Instagram: @EmbellishPod
TikTok: @EmbellishPod
Don't forget to like, comment, and subscribe for more inspiring stories and insightful conversations! 👍🔔
#EmbellishPodcast #ReverenceBourbon #Bourbon #Whiskey #Entrepreneurship #Nashville #Tennessee #CigarLounge #CraftDistillery #SmallBusiness #Podcast #MichaelFrazier