Today we get the opportunity to talk to David Coors about the Coors Whiskey Company and its freshman offering into the whiskey marketplace. There isn't a shortage of new entries from a craft perspective into the bourbon marketplace or even the American Single Malt segment. It seems very few are trying to tackle the Blended American Whiskey market, but Coor's Whiskey has set its eyes directly on this.
https://www.fivetrail.com/
https://www.instagram.com/fivetrail/
https://www.instagram.com/dcoors/
EmbellishPod
Let’s explore the stories around products, places and people that make them inherently interesting. Stories full of drama or passion. Stories filled with history. New stories. True stories. Less than true stories. We’ll mostly talk about bourbon and whiskey….but who knows what else might draw our attention.
Let’s explore the stories around products, places and people that make them inherently interesting. Stories full of drama or passion. Stories filled with history. New stories. True stories. Less than true stories. We’ll mostly talk about bourbon and whiskey….but who knows what else might draw our attention.Listen on
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