Innovation in the whiskey marketplace in the United States in my mind is going to increasingly come from likeminded craft distillers setting a path for a standard like this. Think American Single Malt, Indiana Rye and more importantly today’s conversation….Empire Rye. When I reached out to Black Button (@blackbuttondistilling) with interest in talking about this particular initiative Alex (alexblackbuttondistilling) responded quickly.
EmbellishPod
Let’s explore the stories around products, places and people that make them inherently interesting. Stories full of drama or passion. Stories filled with history. New stories. True stories. Less than true stories. We’ll mostly talk about bourbon and whiskey….but who knows what else might draw our attention.
Let’s explore the stories around products, places and people that make them inherently interesting. Stories full of drama or passion. Stories filled with history. New stories. True stories. Less than true stories. We’ll mostly talk about bourbon and whiskey….but who knows what else might draw our attention.
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John Hughes
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