There aren't many beverages that get people riled up quite as much as those from the spirits industry, but if you had to pick one non-alcoholic beverage that would divide households and friend groups it's probably coffee. This is what might be whiskey adjacent, but it's far more related.
Stave and Bean
https://www.staveandbean.com/
Few Cold Cut
https://www.fewspirits.com/
Mr. Black Espresso aged in Whistlepig Casks
https://mrblack.co/us/
Women of Whiskey
https://www.youtube.com/channel/UC1FYd2YFJD9ZyMSNtS1p53w
