The Birth of Reverence Bourbon

Welcome to another exciting episode of the Embellish Podcast! 🎙️ In this episode, we sit down with Michael Frazier, the founder of Reverence Bourbon, based out of Nashville, Tennessee. Michael shares his incredible journey from being a firefighter to launching a successful bourbon brand that pays homage to his personal story and Tennessee roots.

Timestamps:
00:00 - Introduction
00:40 - Meet Michael Frazier and Reverence Bourbon
01:13 - Michael's Background and Journey
02:09 - The Birth of Reverence Bourbon
05:04 - Balancing Firefighting and Entrepreneurship
09:05 - The Challenges of Launching During the Pandemic
12:16 - Why Nashville?
15:10 - The Impact of Tennessee State University
20:03 - The Role of Guidance Whiskey
24:03 - The Memphis Hustle in Nashville
25:55 - Working with Nashville Craft Distiller
32:22 - Future Plans for Reverence Bourbon
35:03 - Creating Unique Bourbon Batches
39:04 - Expanding into Cigar Lounges
43:11 - Regal Experiences Group and Pssita Fest
46:14 - Where to Find Reverence Bourbon in Nashville

Key Highlights:

Michael's transition from a career in firefighting to becoming a bourbon entrepreneur.

The inspiration behind Reverence Bourbon and its deep connection to Michael's personal story.

The challenges and triumphs of launching a brand during the COVID-19 pandemic.

The importance of community and local support in Nashville.

The unique flavor profile and exclusivity of Reverence Bourbon.

Exciting future plans, including expanding into cigar lounges and creating unique bourbon experiences.

Connect with Michael Frazier and Reverence Bourbon:

Website: https://reverenceenterprises.com/

Instagram: @reverencebourbon

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Instagram: @EmbellishPod

TikTok: @EmbellishPod

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