creating disciples

One of the most difficult things a company can do is attract a new customer. The product story they carefully craft is an intrinsic piece of their business, but what do you do once you have the story. How do you get and keep the customer. The best customers are often the most educated ones. This weeks episode is going to explore all three of these subjects. What are some unique ways brands attract new customers, how do they convert those customers to disciples and then how do they ensure the customer has the most information available to them all the time. We’ll talk about Freddie Johnson, Ambassador programs and avenues for Bourbon education.

Topics discussed:

Freddie Johnson
Makers Mark Ambassador Program
Stave and Thief
Whiskey University

“So Glad I Found You”
Music By The Passion HiFi
www.thepassionhifi.com

“Oh Lord”
Music By The Passion HiFi
www.thepassionhifi.com