EmbellishPod

Join us in this episode of the Embellish podcast as we dive into the fascinating story of Delta Dirt Distillery with Harvey Williams. Located in the heart of Arkansas, Delta Dirt is not just a distillery; it's a family legacy rooted in agriculture and innovation.
In this episode, Harvey shares the rich history of the Williams family, tracing back to his great-grandfather, Papa Joe, who began farming in the late 1800s. Discover how the family's journey from sharecropping to owning their land led to the creation of unique spirits, including their award-winning Sweet Potato Vodka, Tall Cotton Gin, and the innovative Arkansas Brown whiskey.
We'll explore the challenges and triumphs of transitioning from traditional farming to specialty crops, the importance of community and tourism in Helena, and the exciting future of Delta Dirt Distillery. Harvey also discusses the distillation process, the significance of using local ingredients, and the vision for expanding their product line and visitor experience.
Whether you're a spirits enthusiast or just curious about the intersection of agriculture and distilling, this episode is packed with insights and inspiration. Don't forget to subscribe for more stories from the world of craft distilling!
Links:
Delta Dirt Distillery: https://deltadirtdistillery.com/Delta Dirt Youtube:  ⁨@DeltaDirtDistillery⁩  Delta Dirt Instagram: @deltadirtdistillery 
Follow us on Instagram and TikTok: @embellishpod
Email: embellishpod@gmail.com
Timestamps:00:00 - Introduction00:40 - The Williams Family History01:27 - Transitioning from Sharecropping to Distilling05:24 - Overcoming Barriers in Agriculture07:13 - Tying Family History to Distilling09:20 - Specialty Crop Farming12:31 - The Journey to Starting a Distillery19:15 - The Distillery Experience and Cocktails22:22 - Awards and Recognition27:00 - Future Plans for Delta Dirt Distillery32:06 - Community and Tourism in Helena39:29 - Conclusion
Thank you for tuning in!

Welcome to another exciting episode of the Embellish Podcast! 🎙️ In this episode, we sit down with Dr. Dawn O'Neal, the visionary founder of New Dawn Distilling. Join us as we dive into a fascinating conversation about the intersection of conservation, sustainability, and the art of whiskey making.
Dr. Dawn O'Neal shares her unique journey from a background in conservation ecology to creating a brand that prioritizes environmental responsibility. Learn about New Dawn Distilling's commitment to sustainability, from sourcing local and organic grains to using recycled bottles and well water. Discover how Dr. O'Neal's passion for the environment shapes every aspect of her whiskey production process.
In this episode, you'll hear about:
The inspiration behind New Dawn Distilling
The importance of sustainability in the whiskey industry
Dr. O'Neal's personal journey and background in conservation
The unique flavor profiles of New Dawn's six-year-old New York bourbon and ten-year weeded whiskey
The role of community and environmental justice in New Dawn's mission
The creative process behind developing new whiskey blends
Whether you're a whiskey enthusiast, a sustainability advocate, or simply curious about the world of craft distilling, this episode is packed with insights and inspiration.
🔗 Connect with Embellish Podcast:
Website: www.embellishpod.com
Instagram: @embellishpod
TikTok: @embellishpod
Email: embellishpod@gmail.com
🔗 Connect with New Dawn Distilling:
Website: https://www.newdawndistilling.com/
Instagram: @newdawndistilling
Don't forget to like, comment, and subscribe for more episodes of the Embellish Podcast! Hit the notification bell so you never miss an update. If you enjoyed this episode, please share it with your friends and fellow whiskey lovers. Cheers! 🥃
#EmbellishPodcast #NewDawnDistilling #SustainableWhiskey #CraftDistilling #WhiskeyLovers #Conservation #Sustainability #WhiskeyCommunity #PodcastEpisode

Welcome to another exciting episode of the Embellish Podcast! 🎙️ In this episode, we sit down with Michael Frazier, the founder of Reverence Bourbon, based out of Nashville, Tennessee. Michael shares his incredible journey from being a firefighter to launching a successful bourbon brand that pays homage to his personal story and Tennessee roots.
Timestamps:00:00 - Introduction00:40 - Meet Michael Frazier and Reverence Bourbon01:13 - Michael's Background and Journey02:09 - The Birth of Reverence Bourbon05:04 - Balancing Firefighting and Entrepreneurship09:05 - The Challenges of Launching During the Pandemic12:16 - Why Nashville?15:10 - The Impact of Tennessee State University20:03 - The Role of Guidance Whiskey24:03 - The Memphis Hustle in Nashville25:55 - Working with Nashville Craft Distiller32:22 - Future Plans for Reverence Bourbon35:03 - Creating Unique Bourbon Batches39:04 - Expanding into Cigar Lounges43:11 - Regal Experiences Group and Pssita Fest46:14 - Where to Find Reverence Bourbon in Nashville
Key Highlights:
Michael's transition from a career in firefighting to becoming a bourbon entrepreneur.
The inspiration behind Reverence Bourbon and its deep connection to Michael's personal story.
The challenges and triumphs of launching a brand during the COVID-19 pandemic.
The importance of community and local support in Nashville.
The unique flavor profile and exclusivity of Reverence Bourbon.
Exciting future plans, including expanding into cigar lounges and creating unique bourbon experiences.
Connect with Michael Frazier and Reverence Bourbon:
Website: https://reverenceenterprises.com/
Instagram: @reverencebourbon
Follow Embellish Podcast:
Instagram: @EmbellishPod
TikTok: @EmbellishPod
Don't forget to like, comment, and subscribe for more inspiring stories and insightful conversations! 👍🔔
#EmbellishPodcast #ReverenceBourbon #Bourbon #Whiskey #Entrepreneurship #Nashville #Tennessee #CigarLounge #CraftDistillery #SmallBusiness #Podcast #MichaelFrazier

Welcome to another episode of EmbellishPod! In this episode, we are thrilled to have Sailor Guevara, the Executive Director of Good Deeds Spirits, join us for an insightful conversation. Sailor shares her incredible journey in the spirits industry, from her early days in hospitality to becoming a key figure in promoting diversity and inclusion within the industry.
Timestamps:
00:00 - Intro00:11 - Subscribe and Connect with EmbellishPod00:42 - Introducing Sailor Guevara01:15 - Sailor's Background and Career Path02:10 - The Concept of Not-for-Profit in the Spirits Industry03:04 - Sailor's Passion for Craft Spirits05:55 - The Importance of Storytelling in the Spirits Industry10:33 - Sailor's Recognition as an Icon of Whiskey16:00 - Diversity Initiatives in the Spirits Industry25:02 - The Role of Craft Distilleries in Promoting Diversity29:03 - The Good Deeds Spirits Project36:05 - The Step Up Internship Program42:09 - How to Support Good Deeds Spirits
Key Topics Discussed:
The unique concept of a not-for-profit spirits brand.Sailor's extensive career in the spirits and hospitality industry.The importance of storytelling and cultural heritage in the spirits world.The challenges and triumphs of promoting diversity and inclusion.The creation and impact of the Good Deeds Spirits project.The Step Up Internship Program and its role in fostering new talent in the industry.
Connect with Good Deeds Spirits:
Website: https://www.gooddeedsspirits.com/
Instagram: @gooddeedsspirits
Support the Podcast:
If you enjoyed this episode, please like, comment, and subscribe! Don't forget to share with your friends and fellow spirits enthusiasts. Your support helps us bring more amazing content and guests to the show.
Contact Us:Instagram: @embellishpod
TikTok: @embellishpod
Email: embellishpod@gmail.com
Website: www.embellishpod.com
Thank you for listening, and stay tuned for more episodes of EmbellishPod!

Join us for an exciting episode of the EmbellishPod as we dive into the world of Black Eden 1912 with founders John and Dr. Wanda Joubert. Discover the rich history and inspiration behind their unique whiskey brand, rooted in the legacy of the historic Black resort community in Idlewild, Michigan.
In this episode, we explore:
The origins of Black Eden 1912 and its connection to Idlewild, Michigan.
The journey of creating a whiskey brand from scratch.
The significance of the name "Black Eden" and its historical importance.
The flavor profile and unique characteristics of Black Eden 1912 whiskey.
The challenges and triumphs of launching a new whiskey brand.
Future plans for the brand, including potential partnerships and expansion.
Don't miss out on this fascinating conversation that blends history, culture, and the art of whiskey-making.
Timestamps:
00:00:00 - Introduction
00:00:31 - Meet John and Dr. Wanda Joubert
00:01:28 - The Inspiration Behind Black Eden 1912
00:03:11 - The Historical Significance of Idlewild, Michigan
00:07:02 - Naming the Brand
00:12:33 - The Process of Creating a Whiskey Brand
00:18:03 - Targeting the Right Customer
00:20:10 - Flavor Profile of Black Eden 1912
00:21:48 - Current Distribution and Future Plans
00:23:53 - Overcoming Challenges in the Whiskey Industry
00:27:17 - Balancing Brand and History
00:30:13 - Entertainment Partnerships and Brand Ambassadors
00:32:22 - Vision for the Future
00:36:24 - The Story Behind the Moscato
00:40:28 - The Annual Comedy Event
00:42:01 - Event Planning and Brand Promotion
00:44:24 - Upcoming Events and Sponsorships
00:47:48 - Final Thoughts and Future Conversations
Connect with Us:
Website: embellishpod.com
Email: embellishpod@gmail.com
Instagram: @embellishpod
TikTok: @embellishpod
Follow Black Eden 1912:
Website: iconicspirits.biz
Instagram: @blackeden1912
If you enjoyed this episode, please leave a review, comment, and don't forget to subscribe for more insightful conversations. Thanks for tuning in!

Join us for an exciting episode of the EmbellishPod as we dive into the world of BBQ and Barrels with Dave from Owensboro, Kentucky! 🎙️🔥🥃
In this episode, we explore the highly anticipated BBQ and Barrels event happening on May 9th and 10th, 2025. Dave shares all the juicy details about this unique festival that combines the best of bourbon and barbecue. From the spirited dinner at Green River Distilling Company to the backyard cookoff and VIP bourbon tasting, there's something for everyone!
Episode Highlights:
Event Overview: Learn about the history and evolution of the BBQ and Barrels festival.
Spirited Dinner: Discover the mouth-watering menu and cocktail pairings at the Green River Distilling Company.
VIP Experience: Get the inside scoop on the exclusive VIP bourbon tasting and what makes it a must-attend.
Family-Friendly Fun: Find out about the carnival, live music, and other activities perfect for the whole family.
Pro Tips: Dave shares valuable tips on how to make the most of your festival experience, including where to find the best food and drinks.
Links and Resources:
Event Website: BBQ and Barrels
Email: embellishpod@gmail.com
Follow Us: @embellishpod
 
Don't Miss Out!
Tickets are selling fast, so make sure to grab yours before they're gone. Whether you're a bourbon enthusiast, a barbecue lover, or just looking for a fun weekend, this event has it all. Tune in to get all the details and start planning your trip to Owensboro, Kentucky!
If you enjoyed this episode, please like, comment, and subscribe to our channel for more exciting content. Hit the notification bell so you never miss an update!
#BBQAndBarrels #Bourbon #Barbecue #BBQ #Festival #Owensboro #Kentucky #EmbellishPod #Podcast #EventPlanning #VIPExperience #FamilyFun #LiveMusic #Foodie #Whiskey

In this episode of EmbellishPod, I had the pleasure of speaking with Jordan, one of the founders of Rolling Fork Spirits. We delved into the fascinating world of spirits, discussing everything from the origins of Rolling Fork to the intricacies of blending and bottling various types of alcohol. If you haven't already, please take a moment to hit the subscribe button on your preferred podcast platform. You can also find video versions of this podcast on YouTube and all my links on Instagram and TikTok at @embellishpod. For more details, visit my website at www.embellishpod.com.
Jordan is a co-founder and blender at Rolling Fork Spirits, a company known for its diverse range of high-quality spirits. The company started with Rolling Fork Rum and has since expanded to include Wayward Cask, which features Calvados and Armagnacs from France, and Bourbon Deluxe, a Prohibition-era label they recently revived.
The Origins of Rolling Fork Spirits
Rolling Fork Spirits: Jordan explained that Rolling Fork Spirits is the parent company, with Rolling Fork Rum being their most well-known product.
Expansion: The company has expanded to include Wayward Cask and Bourbon Deluxe, each offering unique and high-quality spirits.
Historical Ties: Jordan's business partner, Turner, comes from the Wathen family, a name deeply rooted in the history of Kentucky bourbon.
Bourbon Deluxe Revival
Historical Significance: Bourbon Deluxe was a Prohibition-era label that Jordan and Turner revived after Jim Beam abandoned the trademark.
Marketing and Branding: They aimed to maintain the vintage feel of the original label, including quirky taglines like "Glorious Sunshine of a Thousand Ages" and "The Zenith of Possibility in Whiskey Quality."
The Journey into Rum and Other Spirits
Initial Focus on Rum: Jordan discussed why they chose to start with rum, a spirit often underappreciated in the U.S. market but highly valued in Europe.
Armagnac and Calvados: They later ventured into these spirits, which are beloved by industry insiders but not widely known among the general public.
Blending and Bottling
Blending Process: Jordan shared insights into their meticulous blending process, which involves selecting barrels based on specific criteria and balancing flavors to achieve the desired profile.
Challenges and Strategies: He also talked about the challenges of blending, such as dealing with "bad barrels" and how to incorporate them into a blend without compromising quality.
Market Dynamics and Pricing
Value Proposition: Rolling Fork Spirits aims to offer high-quality spirits at reasonable prices. For example, their 25-year-old Calvados is priced at $149, a rarity in the market.
Market Trends: Jordan touched on market trends, including the impact of COVID-19 on the spirits industry and the rising popularity of agave spirits.
Personal Anecdotes and Stories
Historical Anecdotes: Jordan shared a captivating story about an 1898 vintage Armagnac that was hidden in the walls of a house during the Nazi invasion, illustrating the rich history and craftsmanship behind these spirits.
Industry Insights: He also provided insights into the independent bottling scene, comparing it to the more familiar concept of non-distilling producers in the U.S.
This episode offers a deep dive into the world of spirits, from the historical roots of Rolling Fork Spirits to the complexities of blending and bottling. Whether you're a spirits enthusiast or just curious about the industry, this conversation with Jordan provides valuable insights and fascinating stories. Don't forget to subscribe, and check out the video versions on YouTube and all my links on Instagram and TikTok at @embellishpod. For more details, visit www.embellishpod.com.

Welcome to another exciting episode of the EmbellishPod! In this episode, we sit down with Brett Connors from Castle & Key to delve into the fascinating world of whiskey, historic preservation, and innovative distilling practices.
Brett shares his journey from the hospitality industry to becoming a key player at Castle & Key, a distillery known for its unique blend of modern whiskey-making techniques and historic preservation. We discuss the challenges and rewards of reviving an old distillery site, the importance of maintaining a balance between tradition and innovation, and the meticulous process behind their latest releases, including the much-anticipated seven-year cask strength wheated bourbon.
Timestamps:
00:00:00 - Introduction and housekeeping00:00:44 - Brett Connors' background and journey to Castle & Key00:01:56 - The significance of the Castle & Key site and its history00:03:13 - The process of reviving a historic distillery00:07:56 - Balancing modern whiskey-making with historical preservation00:12:43 - Measuring success and future goals for Castle & Key00:20:14 - Launching new products and the importance of age statements00:24:02 - The role of rye whiskey and experimental series at Castle & Key00:31:11 - The philosophy behind barrel finishing and future releases
Connect with EmbellishPod:
Subscribe on your favorite podcast platform
Email: embellishpod@gmail.comInstagram: @embellishpodTikTok: @embellishpodWebsite: www.embellishpod.com
#Podcast #Whiskey #CastleAndKey #HistoricPreservation #Innovation #Patience #NewEpisode

In this episode of the EmbellishPod, we dive deep into the world of whiskey with Ari Sussman from Outsider Spirits. Join us as we explore the innovative journey behind Whiskey JYPSI, a brand that defies the norms of celebrity spirits. Ari shares the fascinating story of how country musician Eric Church and serial entrepreneur Raj Elva came together to create a whiskey brand that truly stands out.
Topics Covered:
The inception of Outsider Spirits and the collaboration between Eric Church and Raj Elva.
The unique approach to creating Whiskey JYPSI, blending international whiskeys and exploring new whiskey categories.
The importance of quality and authenticity in celebrity spirits.
The innovative use of different woods and casks in the Explorer Series.
The significance of grain selection and the use of heritage grains in whiskey production.
Future plans for Whiskey Gypsy and the exciting releases to come.
Key Highlights:
00:00:07 - Introduction and how to connect with EmbellishPod.
00:01:00 - Ari introduces Outsider Spirits and the vision behind it.
00:03:41 - The challenge of creating high-quality celebrity spirits.
00:08:03 - Ari's background and his role in Whiskey JYPSI.
00:17:00 - The Explorer Series and the use of oak from the Troncais Forest.
00:27:10 - Future international spirits and blending possibilities.
00:33:33 - The importance of grain selection and heritage grains.
00:43:25 - Future plans for Whiskey JYPSI and upcoming releases.
Connect with Us:
Email: embellishpod@gmail.com
Instagram:@embellishpod
TikTok:@embellishpod
Website:www.embellishpod.com
Don't Forget to Subscribe!
If you enjoyed this episode, please take a moment to subscribe, leave a review, and share it with your friends. Your support helps us bring more exciting content to you!
#WhiskeyJYPSI #OutsiderSpirits #EricChurch #CelebritySpirits #WhiskeyBlending #HeritageGrains #EmbellishPod #WhiskeyPodcast

In this episode of the Embellish Pod, I had the pleasure of speaking with Jose Valdez, the Maestro Tequilero and guardian of quality at Tequila Partida. This episode is a deep dive into the world of tequila, exploring everything from the cultivation of agave plants to the intricate details of the distillation and aging processes.
Introduction
The episode kicks off with a brief introduction about the podcast and where listeners can find it. I then introduce Jose Valdez, who provides a fascinating overview of his role at Tequila Partida and his journey into the tequila industry.
Jose Valdez's Journey
Jose shares his background, starting from his studies in industrial engineering to his initial work in the manufacturing electronic industry. Dissatisfied with his career, he sought a more fulfilling path and found his way into the tequila industry. He recounts meeting Gary Shasby, an American investor looking to create a new tequila brand that would compete with the likes of Patron and Don Julio but with a more authentic and natural approach.
The Essence of Authentic Tequila
Jose explains the concept of "additive-free" tequila, a cornerstone of Tequila Partida's philosophy. He elaborates on the Mexican laws that allow up to 1% of additives in tequila and how Tequila Partida chooses to go beyond these regulations to create a more natural product.
The Tequila-Making Process
We delve into the detailed process of making tequila, starting with the cultivation of the Blue Tequilana Weber agave plant. Jose explains the importance of the plant's maturity, the harvesting process, and the subsequent steps of cooking, milling, fermentation, and distillation. He emphasizes the significance of using fresh agave and the unique volcanic water from Tequila Valley, which contributes to the distinct flavor profile of Tequila Partida.
Fermentation and Distillation
Jose provides insights into the fermentation process, highlighting the use of natural yeast and the importance of fermentation time in developing the tequila's flavor. He also discusses the distillation process using pot stills, which helps in maintaining the quality and consistency of the final product.
Aging and Barrel Selection
We explore the aging process of tequila, where Jose explains the use of ex-bourbon barrels and the meticulous selection process for creating their aged products. He shares the challenges and intricacies of barrel aging, including the impact of climate and barrel position on the final flavor.
Single Barrel Añejo Project
Jose introduces Tequila Partida's Single Barrel Añejo project, a special initiative to celebrate their 20th anniversary. He describes the rigorous selection process for these unique barrels and the opportunity for consumers to experience a one-of-a-kind tequila.
Personal Connection to Tequila
Towards the end of the episode, Jose shares his personal connection to tequila, recounting memories of his father enjoying tequila on Sundays and how this influenced his respect and passion for the spirit.
Conclusion
We wrap up the episode with a heartfelt thank you to Jose for sharing his extensive knowledge and passion for tequila. This episode offers a comprehensive look into the world of Tequila Partida and the dedication to quality that sets them apart in the industry.
Tune in to this episode to gain a deeper appreciation for tequila and the artistry behind Tequila Partida. Whether you're a tequila aficionado or a curious newcomer, this episode is packed with valuable insights and fascinating stories.
 
00:00:00 - Introduction and Subscription Request00:00:32 - Guest Introduction: Jose from Tequila Partida00:01:16 - Jose's Role and Title: Maestro Tequilero00:02:17 - Jose's Background and Journey to Tequila Partida00:05:10 - Authenticity and Additive-Free Tequila00:07:09 - Overview of Tequila Production Process00:12:07 - Challenges of Agave Cultivation and Sourcing00:16:16 - Changes in the Tequila Industry and Consumer Trends00:19:29 - Focus on Quality and Freshness in Agave Selection00:21:03 - Cooking and Milling Process00:25:20 - Importance of Water in Tequila Production00:28:01 - Fermentation Process and Yeast Management00:32:01 - Distillation Process and Consistency00:36:03 - Deciding Between Blanco and Aged Tequila00:38:14 - Aging Process and Barrel Selection00:41:04 - Single Barrel Añejo Project00:45:02 - Batching and Blending for Consistency00:49:59 - Jose's Personal Connection to Tequila00:53:41 - Conclusion and Appreciation